Nil Çelik
October
Donald Trump infamously stated in the course of his 2016 presidential campaign: “I could stand in the middle of Fifth Avenue and shoot somebody, and I wouldn’t lose voters.” This audacious assertion explicitly exemplifies what has come to be known as the “sassy-man in politics.” In this approach, male politicians shift away from profound, thoughtful debate and instead depend on arrogance, sarcasm and stage performance, leading to significant social and cultural changes. The rise of media-influenced political leaders is often seen as the root cause, starting with television and later amplified by social media platforms. These platforms award politicians who amuse viewers and provoke controversy instead of concentrating on significant issues with screen time. Political figures such as Trump and British statesman Boris Johnson have evolved into the symbols of this initiative. This transition in political discussion indicates a concerning deviation from established principles of leadership like skill, morality and responsibility. With it, the priority has shifted to politicians who behave in a manner resembling performers who strive to gain “likes” and “shares” instead of the trust of the public.
The social media platform TikTok, renowned for its short and entertaining videos, has contributed greatly to this transition. The TikTok phenomenon “Sassy Man Apocalypse” is a projection of men who are often referred to as flamboyant and emotional, accepting and celebrating their “sassy” characteristics. The term “sassy” was originally utilized to ridicule men who displayed non-traditional masculine manners. Nevertheless, TikTok creators such as Prayag Mishra have begun to reshape it, shifting being sassy toward a more positive demonstration of self-confidence, and emotionality. These characteristics are now established as acceptable, instead of being seen as a weakness.
Although this development has led to crucial debates about toxic masculinity, critics argue that trends alone do not lead to actual social change. Even though the “sassy-man apocalypse” began as a joke on the internet, it has now impacted real-world politics, with male politicians integrating this demeanor to relate to meme-loving younger viewers. A relevant example is Mustafa Sarigul, who is currently serving as the member of parliament in Erzincan, who used a playful and non-traditional style of campaigning during the 2023 elections. Sarigul posted several theatrical and entertaining videos on his TikTok and Instagram, including one where he drove a tractor on the Erzincan fields, addressing local voters while combining political messages with everyday life. His over the top delivery where he humorously, combined with relatable humor led to the videos going viral, allowing him to connect to younger audiences. His social media presence through this approach led to him being erected for parliament. This approach shows Mustafa Sarigul utilizing internet culture to remain relevant in Turkish politics. However, young viewers have also utilized this internet phenomenon to ridicule the bold statements that male politicians make.
The result of this change has been consequential. Sassy-man politics decreases the importance of governance, downplaying substantial subjects in the interest of self-centered acts. This action resonates with a public that concentrates more on personality than policy. This produces a series of politicians who must constantly outperform each other with controversial arguments to stay relevant. Since social media platforms gradually change the cultural environment, this manner of politics may continue, drawing concern about whether future leaders will be determined by their skills to lead or by their skills to entertain the public. As politics becomes more about spectacle, there’s a danger that the focus on governance and long-term solutions will be replaced by short-term popularity contests, potentially leading to leaders who lack the necessary expertise to effectively manage public affairs.
The 2024 presidential debate between President Joe Biden and former President Donald Trump openly displayed the concept of sassy-man politics, characterized by sharp discussions, interruptions and sarcastic remarks. Trump didn’t withhold from delivering sarcastic and offensive statements. At a particular moment, he stated, “Biden doesn't even know that he’s running for president.” This mocked both Biden’s age and cognitive capabilities. Biden retaliated, claiming, “I’ve been doing this longer than you’ve been making money off bankruptcies.” These sassy remarks entertained some viewers but transitioned the debate from profound policy discussions to personal insults. This led to viewers seeing viral moments of the debate instead of having a concrete understanding of the candidates plans for governance. The overall result of this “sassy” back-and-forth was a debate that was concentrated more on personal drama instead of real policy issues. Short clips of this debate circulated on social media platforms such as TikTok and Instagram, strengthening the view that sassiness in politics is seen as a main way to achieve the attention of the public.
Likewise, the 2024 presidential debate between Vice President Kamala and Former President Trump followed a similar sassy style. Trump stated that “Harris was the worst Vice President in history” and that “she’s so good at being invisible, I forget she’s even on the ticket.” These indicated Trumps’ strategy of attacking Harris by using sharp and repeatedly mocking comments. Although his sassy attitude and remarks resonate with his fan base, it demonstrates the more profound issue of how women, specifically women of color, are treated in political debate. This pattern becomes even more distinct when political figures face attacks that question their competence and authority through demeaning humor or stereotypes. While these tactics may rally Trump's base, they also serve to reinforce harmful gender and racial stereotypes, diminishing the legitimacy of women, particularly women of color, in positions of power. This evolution in Trump's approach signals a broader issue of how women in politics are not only undermined in their capacity as leaders but also weaponized as subjects of ridicule, demonstrating the intersections of misogyny and racism in modern political discourse. Harris rebutted his statements firmly, but it was difficult to overcome Trump’s offensive language. This trend of shifting political discourses into witty interactions is altering American politics, promoting entertainment instead of profound debates, and influencing political norms and gender roles.
The trend of “sassy-man politics” has also affected the Governor of Florida Ron DeSantis, who has become a primary target on TikTok after the phenomenon of the “sassy- man apocalypse.” While the TikTok trend didn’t start politically, DeSantis has been the topic of millions of views on TikTok, as users developed and shared content ridiculing his character. Recently videos of an irritated reply from DeSantis concerning a Guantanamo question have led to hundreds of viral contents, gathering over two million views. His aggressive standpoint as a savior of traditional values, especially with the anti-LGBTQ+ legislation such as the “Don’t Say Gay” bill, has made him a figure of mockery for young progressive Americans. Polls in the beginning of the year showed that DeSantis had one of the most negative ratings among Republican candidates between the voter age group from 18 to 34. The given age group could be said to respect diversity and expression of gender and sexuality more, driving DeSantis to be a primary target for critics due to his policies. As he is known for being defensive and sensitive, this leads to the creation of the “sassy man” and “short king panic” memes that are commented on posts that involve him. However, Ioana Literat, an associate professor at Teachers College Columbia University who studies the civic engagement of young people, stated that these videos indicate a more comprehensive critique on what acceptable actions are in today’s politics.
The trend of "sassy-man politics" shows a shift in politics, where personality and showmanship often take priority over serious policy discussions. Politicians using humor, boldness, and sarcasm to connect with the public are gaining attention, especially on platforms like TikTok, which favor short, attention-grabbing clips over deeper conversations. Leaders like Donald Trump, Boris Johnson, and Mustafa Sarigul show how this entertaining style appeals to certain groups, but it can also distract from real issues. This trend has also highlighted stereotypes and, at times, undermined the authority of women and people of color in leadership. Overall, "sassy-man politics" raises concerns about whether leaders are more focused on gaining popularity than effectively addressing important problems, potentially weakening trust in the political system.